Which strategy do companies use to promote and advertise new technologies?

Marketing is the strategy that companies predominantly utilize to promote and advertise new technologies. This encompasses a variety of activities aimed at creating awareness, generating interest, and ultimately driving sales for new technological products. In marketing, companies identify target audiences, craft compelling messages, and choose appropriate channels to reach potential customers effectively. This may include digital marketing campaigns, social media outreach, public relations, and traditional advertising methods.

While market research is crucial for understanding customer needs and preferences, it serves to inform marketing strategies rather than being a method of promotion itself. Brand management focuses on creating a strong brand identity and maintaining the brand's image over time, which is important but not specifically aimed at promoting new technologies immediately. Product development emphasizes the design and engineering of new technologies, which is a necessary step before marketing efforts can take place. However, it does not directly involve the strategies used for promotion and advertising. Thus, marketing stands out as the most relevant strategy for promoting and advertising new technologies.