What method enables organizations to send mobile advertisements based on individuals' locations?

Geotargeting is the method that allows organizations to send mobile advertisements based on an individual's specific geographic location. This approach utilizes GPS technology, IP addresses, and other location-based services to determine where a user is situated. By identifying a user's location, businesses can deliver personalized and contextually relevant ads that enhance engagement and conversion rates.

For instance, a coffee shop might use geotargeting to send a discount offer to users who are within a certain radius of their location, encouraging potential customers to visit. This level of precision not only improves the effectiveness of marketing campaigns but also provides value to consumers by presenting them with relevant offerings based on their immediate surroundings.

In contrast, audience segmentation involves dividing a target audience into groups based on shared characteristics but doesn't necessarily rely on real-time location data. Digital marketing encompasses a broader spectrum of tactics that include online advertising, but it does not specifically focus on location-based strategies. Social media marketing utilizes social platforms for advertising but is not inherently tied to a user's physical location unless combined with geotargeting tactics.