What is the purpose of conducting user testing in technology development?

The purpose of conducting user testing in technology development is primarily to gather feedback and improve the product before its final release. User testing involves real users interacting with a product to identify usability issues, assess functionality, and provide insights based on their experiences. This feedback is crucial for developers as it allows them to make informed decisions regarding necessary modifications to enhance user experience, address pain points, and ensure that the product meets the intended needs of its audience.

Engaging users during the testing phase ensures that when the product finally reaches the market, it is more likely to succeed, as it will have been shaped by actual user interactions and feedback. This process ultimately leads to a better user experience and higher user satisfaction upon release.