In design principles, what does the term 'balance' refer to?

In design principles, the term 'balance' specifically refers to the symmetrical distribution of visual weight within a composition. This concept is crucial for creating a sense of stability and equilibrium in a design, which can be achieved through either symmetrical or asymmetrical arrangements. Symmetrical balance involves arranging elements in a way that creates a mirror image on either side of a central axis, leading to a cohesive and organized appearance. This type of balance often evokes feelings of formality and structure, making it easily recognizable and aesthetically pleasing to viewers.

While other design principles play important roles in overall composition, such as contrasting elements, visual harmony, and highlighting focal points, they do not directly define the concept of balance. Balance serves as the foundation that allows other elements to work effectively, ensuring that no part of the design overwhelms another. Thus, understanding balance is essential for achieving visual stability and effective communication in various forms of design.